Selling is really more challenging than ever. Sales cycles are longer. Product portfolios are increasingly complex. Distribution channels are more fragmented. Competition for customers and market share, driving top-line growth necessitates innovation and process improvements to ensure continued success. The ability to reach new markets, regenerate established markets and deliver superior products/ services requires the capability to drive growth by identifying and defining new innovative strategies, business models and practices.
Yet organizations’ sales enablement technologies have not evolved. Organizations must innovate in order to grow and survive. The Institute for Excellence in Sales & Business Development (IES&BD) was created to demonstrate excellence throughout the Sales & Business Development operational process to help organizations maximize their efforts.
The IES&BD serves as a center of actionable best practices, insights, proprietary data, tools, advisory services, thought leadership, and recognition that enable organizations to achieve High Performance in the area of Sales & Business Development. The IES&BD offers solutions in three areas: Recognition (Annual Awards), Thought Leadership, and Membership Programs.
The keystone program of the IES&BD is the annual IES&BD Awards, held in the spring, which recognize achievement in corporate and organizational sales initiatives, such as innovation, training, team building, management, customer partnering, and lifetime achievement. The IES&BD Excellence in Sales & Business Development Awards recognizes teams and organizations who have demonstrated exemplary performance through leadership, risk taking, innovation, vision and customer development in Sales & Business Development Awards. The Awards honor Greater Washington sales and business development teams for outstanding contributions to their organizations and customers and to the field of Sales & Business Development.
The IES&BD is a home for some of the top thought leaders throughout the Sales & Business Development process. Leading edge thought, ideas, and practices are offered through the IES&BD to members.
For members, the IES&BD provides podcasts, webinars, newsletters, and seminars to Sales & Business development organizations based on best practice information gathered from hundreds of nominating organizations. Our members know that their organizations’ success is increasingly dependent upon achieving high performance in the area of sales & business development. Our members are often so immersed in the business affairs of their organizations that they have little time available to ensure their own continued professional and personal growth.
The Institute provides that opportunity. Members learn from subject matter experts through formal programs while networking with other senior-level colleagues in different organizations working on the same organizational issues. Thus, our members stay current with trends and developments that then can be applied in their own organizations.
The IES&BD was founded by marketing guru Fred Diamond of DIAMOND Marketing to recognize corporate and organizational sales and business operational excellence, and promote best practices and thought leadership. Diamond is recognized as the leading go-to-market strategy consultant in the Mid-Atlantic Region to growing high-tech and professional services firms and has helped numerous organizations grow their sales efforts through excellence in go-to-market strategy at organizations ranging from Apple, Compaq and Microsoft to growing stars such as Contact Solutions and Pleasant Valley Business Solutions.