Marcus Sheridan, “How Selling Professionals Can Use Content Marketing to Blow Away the Competition”
If you’re a selling professional on the fence about using content marketing to drive your revenues, you must attend this program featuring business blogging and content marketing guru Marcus Sheridan. Marcus has worked with thousands of selling professionals to help them blow away the competition and achieve remarkable sales performance by deploying the most effective content and personal branding strategies.
The IES&BD is thrilled to kick off the 2013-2014 program year with the industry’s top content marketing for selling professionals speaker and author – Marcus Sheridan.
At the September IES&BD program, Marcus gave selling and service professionals new insights and practical tools to help answer:
What is content marketing and how does it affect a company’s ability to generate more business?
How can selling professionals use content marketing to help increase revenue and drive sales?
What are some strategies for sustaining content development to help me grow my personal brand, in order to help me drive new revenue?
How do Google and the other search engines treat content?
About Marcus Sheridan:
Marcus is the CEO and founder of The Sales Lion , one of the premier inbound and content marketing companies in the world, training businesses large and small how to leverage content to build their digital brand and increase sales drastically. Marcus is the industry’s most in-demand speakers on strategies for using content marketing to drive revenue.